Live a purposeful life

New Mindset Coaching and Training


New Mindset Coaching and Training (NMCT) was founded in 2020 in Belgium, with the vision and purpose to accompany for-profit and for-impact organizations in the development of conscious leadership models.

Our mission is to empower individuals and organizations to live a purposeful life, by cultivating mindset of learning, growth and contribution.

We are an adult education, training and coaching provider. The main areas of training activities and coaching services are:

Leadership development
Conscious leadership practices
Career development
Organisational and self-awareness
Neurolinguistic programming (NLP)
Culture monitoring and mapping
Coaching mindset
Burnout coaching
Wellbeing at the workplace
Positive intelligence
Capacity building programs
Entrepreneurship training
Resilience building
Co-active coaching
Organisational constellations
Intuition in business
Systemic coaching
Individual, group and team coaching process
Team bonding and performance improvement
Emotional intelligence and agility

Vision and Focus

Our focus areas for 2022-2024 training work: Burnout prevention, Resilience, Growth, Positive Intelligence, Organizational health and Leadership.

We have a wide range of close professional contacts with external experts from the coaching and training field, mentorship and education, systematic coaching and business intuition, marketing and communications, sales and business development and green and environmental change professionals, all of whom are engaged in different projects, events, and activities.

Based in the administrative heart of Europe Brussels, Belgium, the organisation has partnership access to the European institutions and numerous institutional and business stakeholders.
NMCT participates in the design, management, and implementation of national, EU, and international training and mentoring initiatives based in Belgium, and across Europe.


Coaching, mentoring and lecturing on Fundraising and Partnerships for the Capacity Building Program 2021 of the European Patients Forum (EPF)

NMCT joined a team of other organizations, in delivering learning experience within the Capacity Building Program 2021, for patient NGOs, member organizations of EPF. The focus points were empowering leadership and positive governance, fundraising and engagement.

NMCT designed and delivered series of webinars, coaching and learning experience in Fundraising and Partnerships strategy for NGOs, followed by group coaching and mentoring for implementation of fundraising strategies of the patient organizations. This involvement supported the leadership growth of 24 leaders of patient organizations from 15+ countries all over Europe: Belgium, Spain, Italy, France, Ireland, Hungary, Israel, Serbia, Bulgaria, Portugal, Malta, Austria, Greece, Cyprus, Estonia, Latvia, Czech Republic.

Read insight about our work in the capacity building module here

Burnout Coaching in Adults Education

The “Burnout Coaching” project is an initiative in partnership with The Modern Education Foundation in Bulgaria and derives from the lack of useful protocol in tackling pre-stages and stages of burnout, in trainers’ individual and group coaching work with adults. The two participating organizations’ strategic mission is to empower young adults and adults with the coaching mindset of proactivity and development of purpose driven career, to help their clients mitigate negative effects of stress on their motivation and productivity and support them to contribute intellectually and with expertise to their environment and constituency circles.

The project started with a thorough research stage – preparatory for the development of a Manual for Adult Trainers. The Manual will equip the target group with contemporary, relevant skills, knowledge and attitudes to design, organise, deliver and assess training to adult learners with focus on preventing burnout. “Burnout Project” has received funding from the European Union Union’s Erasmus+ program, under grant agreement № 21PSA0004 / 2021-1-BE01-KA210-ADU-000034012, awarded by the Agence francophone pour l’éducation et la formation tout au long de la vie (AEF-Europe), NA Belgium.

Follow Burnout Coaching Project social mecia page here.

Co-authoring in the Book “Adventures in Reinventing Work: Tales of Pioneers from Across the World”

NMCT partners in an amazing collaboration in the development of the book “Adventures in Reinventing Work: Tales of Pioneers from Across the World”. It explores the personal journeys of pioneers who are creating and transforming organizations to not only generate profits, but to also enable a future that empowers and uplifts all of humanity.

NMCT’s director Svetoslava Stoyanova became one of 12 TEAL ambassadors of the Teal concept, participating as co-author in the book development. She partnered with top leaders from The Netherlands (Tom van der Lubbe, Viisi), France and Dubai (Sophie Le Rey, Eve List) in the writing up of stories that present case studies for new mindset in approaching HR and work.  Link to the e-book on Amazon (link – we can use the photo of the book)

Culture mapping and growth coaching at European Haemophilia Consortium (EHC)

As of the beginning of 2022 NMCT works on the exclusive design and implementation of a goal-oriented tailor-made process, consisting of individual coaching and support to the whole team of the European Haemophilia Consortium, culture tendencies monitoring and identification of the current organizational climate, in support of the culture mapping of the organization and establishment of a new leadership strategy in the post-covid time.

The ultimate goal of MNCT’s contribution is new culture identification in support of the reestablishment of the team and individuals’ vitality and sense of meaning, in the light of the current hybrid working environment.

Leadership coaching at European Association of the Paper Industry (CEPI)

NMCT was chosen and invited to design and deliver an individual and team Leadership Coaching Program, exclusively developed for the European association representing the paper industry (CEPI).

The program “Act Achieve Iterate” fosters team members’ self-awareness, motivation, commitment, pro-active development, professional self-reliance and accomplishment.

Digital Creativity Training for Resilient Youth and Art Communities (DiARC)

The project’s acronym “DiARC” represents Digitalisation, Art, Resilience, and Creativity, the principles that underpin its mission: to build the resilience of young people and art communities to the negative financial consequences of the covid-19 pandemic. The project combines the experience, resources, and expertise of four partnering organizations from Belgium (NMCT), United Kingdom, Bulgaria and Slovenia. 

NMCT contributes with know-how in content development and design of training for young persons in the field of creativity, entrepreneurship, coaching and soft skills. A digital deck of creativity cards to be used in facilitation is one of the direct outcomes of NMCT’s participation in the project.

The partnership consortium develops a comprehensive online training that encourages young people to develop their artistic talents in combination with their entrepreneurial skills. DiARC also supports art professionals in their transformation as youth workers and in developing their skills in delivering digital youth work. Link to the website – here.

“DiARC Project” has received funding from the European Union Union’s Erasmus+ program, under grant agreement № 2020-1-UK01-KA227-YOU- 094427, NA UK.

Leadership, Talent development and Burnout prevention at Center for Creative Education

In cooperation with the business leadership of the organization and in a creative teamwork with members of the Bond of Co-creators, NMCT was chosen and assigned to conceptualize, co-design, execute and deliver a tailor made talent development program, for team leaders of CCT. Within our work as external Talent partners, we aligned HR related operations and individual coaching processes, to the employee career framework.

The program was designed as one-year circle to boost leader effectiveness and transition from managment to leadership roles within the team, burnout prevention and re-confirmation of meaning and purpose at work. The overall evaluation of the program was extremely positive, with all participants reporting an increased sense of belonging, and a renewed drive to learn and develop.


Clarity Check-In Series

Clarity Check-in Series is an exploratory group coaching format, created and curated by the leader of NMCT, Svetoslava Stoyanova. It has been recognized as a great awareness facilitation tool and implemented in the training practice of a few of the members of the Bond of Co-creators.

Clarity Check Series stems from the core of coaching – questioning and creating a space for insight. Short and yet intense online self-discovery journey, on which teams and individuals in group setting explore collective wisdom and increase self-awareness. Over 100 individuals have participated in Season 1 and 2 of this creative and efficient formats.


Workshops and group work

NMCT creates engaging and interactive group and team workshops and experiences, boosting awareness on how individuals and teams to improve efficiency and productivity while keeping the joy of belonging to each aspect of life – personal, professional, and social.

Categories explored and covered in our workshops: self-awareness, balance and balancing, goal and purpose, burnout first signs indicators and personal responsibility, character strengths and self-efficacy, time management awareness and efficiency black holes, values identification, making smart and conscious choices, needs and wants, “from goals to tools” approach, self- and system-awareness, empathy, mental wellbeing and emotion self-regulation, emotional agility and intelligence, purposeful growth.   


Corporate Leadership Coaching at KBC

NMCT was invited to deliver individual coaching sessions to team members of KBC Shared Services, in the areas of leadership, growth and talent development.

“From Goals to Tools” philosophy was applied within the work with young leaders from the team and it was key for a flatter and inspiring, yet deliberate process towards improving performance and aligning it with the feeling of overall motivation, wellbeing at the workplace and meaningful contribution to the work life at KBC.

Individual Coaching

In the past few  years NMCT delivered over 500 hours of individual coaching, within the individual coaching program of the organization, “Better me”. The program is a self-discovery journey to shift in mindset, habits, and performance at and outside the workplace. 

So far, the program has been chosen by individuals who step into a leadership position or showcase outstanding dedication in their work, people who aim at career transformation or promotion at work.

Following the coaching mindset, which sees people as creative and resourceful, “Better me” is designed to foster people’s personal and professional development, mental well-being, self-awareness and self-efficacy, and to contribute to burnout prevention.  

Learn more and get in touch for a personalized coaching plan here.  

Meet the experts

Svetoslava Stoyanova

Svetoslava Stoyanova

Founder of NMCT

Professional certified coach and trainer (with 500+ hours of coaching, accredited by the International Coaching Federation).  Svetoslava is seasoned professional with 20+ years of experience, entrepreneur and coach with robust knowledge and proven track-record and expertise in adult education and youth, fundraising, capacity building, coaching and communications in NGO and corporate sector. Only for the past few years the company founder has been having a leading role in both fundraising and implementation of numerous projects and events, exposing hundreds young adults and young people to entrepreneurship learning and coaching mindset.


Years of experience

Hours of coaching

New Mindset Coaching & Training is built around the theory and practice of partnerships and its work is grounded in the Bond of Co-creators – a professional community of experienced and autonomous entrepreneurs. Experts who are part of The Bond are already walking the walk. Projects in which we collaborate are another avenue for them to craft and ship meaningful work while partnering with other talented professionals. 
We understand that the best way to serve holistically rarely stems from one person’s expertise. Based on background and interests, NMCT together with The Bond of Co-creators is available to design and deliver tailor-made individual, group, team and organizational business solutions. 

Bond of Co-Creators

Leeni Ringman

Leeni Ringman

Expertise in individual and group coaching for parents, early childhood education, creating healthy boundaries, emotion regulation, communication with children & strengthening relationships within the family.

Kombe Temba

Kombe Temba

Expertise is in personal leadership coaching and consulting, public speaking and training, corporate strategy development, public and private finance, pension, and insurance, writing, editing and graphic design.

Elica Mollov

Elica Mollov

Expertise is in project and event management, graphic design and design thinking, creative solutions to uncreative situations, startup business idea discovery, validation and execution, community cultivation and growth.

Iana Avramova

Iana Avramova

Expertise in the field of educational board games and innovative tools development for adults and children, holistic coaching, start-up mentor and advisor, creativity leadership, operations, and management of multidisciplinary teams, UI/UX eminence, advanced belief clearing practitioner.


Success of the talent development and burnout prevention program at CCT

NMCT in a creative teamwork with Your Ideas Matter, conceptualised, designed, executed and delivered a tailor-made talent development program, aimed at the managers at the Center for Creative Training.
As the Program Director of the company, I collaborated with NMCT’s people from initiation to finish of the program, and it was an incredible journey, as 6 of our top managers worked in a personal process with Svetoslava and her team, towards improving their leadership skills, re-affirming their purpose within the organisation, and identifying key areas for personal development and growth to work on for the duration of the program and beyond.
The overall evaluation of the program was extremely positive, with all 6 participants reporting an increased sense of belonging, and a renewed drive to learn and develop.
I cannot recommend Svetoslava highly enough, having participated in two of her workshops myself. A true professional who has kept an open and positive mindset who transfers it to the people she works with, together with great insight and professionalism.

Ioanna Mincheva, Center for Creative Education,

Program Director at the time of recommendation

Career journey to a new level

NMCT’s coaching service is one that surely upgrades your experience to new levels. Their approach in coaching is calm, balanced, and friendly. I worked personally with Svetoslava Stoyanova and through our leadership sessions she has always sought dialogue and teamwork. I sincerely recommend NMCT and particularly Svetoslava Stoyanova as a coach if you or your organization want to set and achieve goals and take the working performance and journey to a higher level.

Leona Aslanova, Innovation Starter Founder and CEO

Improved leadership with systemic coaching

I participated in the “Better me” coaching program of NMCT in 2021. My purpose was towards working on my leadership style which also included team management, conflict management and negotiation. The program teaches you how to find solutions within yourself using your thought process and your emotions and giving yourself different options for taking action. Among other things I learnt from this wonderful coaching journey was to see things from systemic perspective. A solid recommendation from me!

Anna Papagrigoraki, Cepi, Director Sustainable Development